New York City has launched a new initiative aimed at helping low-income residents maximize their benefits through programs like SNAP.
Mayor Eric Adams recently introduced the “Money in Your Pockets” initiative, which focuses on raising awareness and expanding access to city programs that provide financial support to residents.
A key part of this program is the “Get the Good Stuff” initiative, which helps SNAP recipients afford healthier food options.
The “Money in Your Pockets” Initiative
Mayor Adams’ “Money in Your Pockets” initiative is designed to empower residents of 20 neighborhoods by connecting them with the city’s available financial benefits.
The program’s goal is to improve the financial stability of New Yorkers, especially those in underserved communities who may not be fully aware of the resources available to them.
The mayor shared a personal connection to this initiative, recalling his own upbringing by a single mother who worked multiple jobs to provide for the family.
“Sadly, many New Yorkers are still in the same situation today, feeling as if the odds are stacked against them,” he said. This program aims to ease that burden by making New York more affordable for its residents.
Introducing “Get the Good Stuff”
As part of this effort, New York City has also rolled out the “Get the Good Stuff” program, which is specifically designed to help SNAP beneficiaries stretch their food budgets while promoting healthier eating habits.
Under this program, New Yorkers can receive extra money to buy fresh fruits, vegetables, and beans. Here’s how it works:
- For every dollar spent using SNAP benefits on eligible food items, participants receive a dollar-for-dollar match on a “Get the Good Stuff” loyalty card.
- Participants can earn up to $10 per day in matching funds, allowing them to buy more nutritious foods.
This initiative is aimed at making healthy food more accessible to low-income families while helping them save money on their groceries. The goal is to encourage healthier eating habits by making fresh and wholesome foods more affordable for all.
Building a More Equitable City
Mayor Adams has emphasized that these programs are just the beginning. “Money in Your Pockets” and “Get the Good Stuff” are part of a broader strategy to create a more equitable and prosperous New York City.
By helping residents maximize their benefits, the administration aims to support families and communities across the city, making it easier for everyone to access opportunities and resources.
How SNAP Recipients Can Benefit
For SNAP recipients in New York City, these programs represent an important opportunity to get more out of their benefits.
By participating in “Get the Good Stuff”, families can stretch their grocery budgets while purchasing healthier options like fruits, vegetables, and beans.
With rising costs, this program provides relief by keeping more money in the pockets of hard-working New Yorkers.
In addition to “Get the Good Stuff”, the “Money in Your Pockets” initiative will also connect residents with other financial programs they may qualify for, helping them access additional resources that could further improve their financial situation.
New York City’s “Money in Your Pockets” and “Get the Good Stuff” initiatives offer a much-needed boost to SNAP recipients, making nutritious food more affordable while also helping families save money.
These programs are part of a larger effort by the city to ensure that every resident has the opportunity to thrive and access the resources they deserve.
FAQs
What is the “Money in Your Pockets” initiative?
The initiative aims to raise awareness of city programs that provide financial benefits, helping residents access the support they need.
How does the “Get the Good Stuff” program work?
For every dollar spent on eligible food items with SNAP, participants receive a matching dollar on a loyalty card, with up to $10 in daily matching funds.
Who can participate in the “Get the Good Stuff” program?
All SNAP beneficiaries in New York City are eligible to participate.
What foods are eligible for “Get the Good Stuff”?
The program supports purchases of fruits, vegetables, and beans.
How much can participants earn through “Get the Good Stuff”?
Participants can earn up to $10 per day in matching funds on their purchases.
